GM to develop Chevy as global brand

Finanical Times
April 24, 2011

Chevrolet, the car brand that helped defined American motoring for much of the last century, will gain a higher profile under plans by its parent General Motors to extend the marque’s global reach. 

“There will be a lot more emphasis on making people aware that Chevy is our global brand”, Joel Ewanick, the Detroit carmaker’s marketing chief told the Financial Times.

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