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Tuesday, 26 April 2011

GM to develop Chevy as global brand

Finanical Times
April 24, 2011
Chevrolet, the car brand that helped defined American motoring for much of the last century, will gain a higher profile under plans by its parent General Motors to extend the marque’s global reach. 

“There will be a lot more emphasis on making people aware that Chevy is our global brand”, Joel Ewanick, the Detroit carmaker’s marketing chief told the Financial Times.


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