March 7, 2012
The new Da Vinci surgical robot is a hit with patients, who request it for all kinds of procedures. But is it really more effective than traditional surgery -- or just more expensive? Some doctors argue that without much authoritative research, the Da Vinci robot is more a marketing tool than an improvement to surgery.
Surgeries performed with the new, high-tech, da Vinci robot use a narrower blade and provide greater precision than traditional open surgeries, which are performed with a scalpel. The machines are maneuvered by a surgeon operating the robotic arms from behind a nearby console.
There are 2,132 da Vinci systems world-wide, said Chris Simmonds, senior director of marketing services for manufacturer Intuitive Surgical, Inc. and that number is growing. But they do not come cheap. The machines each cost between $1.1 million and $2 million, with an additional cost of $100 thousand to $180 thousand for maintenance annually.
In a 2011 study from Johns Hopkins University about the marketing of the da Vinci robot, 41 percent of hospital websites included a description of robotic surgery, with 89 percent of those descriptions claiming clinical superiority. Despite this claim, only 2 percent of those hospitals made a specific comparison to open or laparoscopic surgery, which involves inserting a camera through an incision. The marketing for robotic surgery may win over more converts than the results of the surgeries.
“You start to see this is not just a trivial issue of exuberant marketing, but it is in some cases potentially inaccurate and really harmful, potentially harmful information, wrapped in the glitz and the glamor of a new technology,” said Gary Schwitzer, publisher of HealthNewsReview.org, a site devoted to reviewing media coverage of “medical treatments, tests, products and procedures.” Schwitzer has been reporting on health issues for more than 30 years.
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