Nissan sharpens focus on emerging markets

Financial Times
June 28, 2011

Nissan, which last year overtook Honda as Japan’s second-largest carmaker by sales, has unveiled ambitious plans to expand its global market share over the next six years by focusing on emerging markets.

Carlos Ghosn, who heads Nissan and its French alliance partner Renault, said on Monday that Nissan would seek to increase its market share from 5.8 per cent to 8 per cent by the financial year ending in March 2017.

Most of the hoped-for growth is to come from countries such as China, where Nissan is the most popular Japanese brand, outselling its larger rival Toyota.

Nissan aims to increase its share of the Chinese vehicle market – the world’s largest – from 6.2 per cent to 10 per cent.

“We are definitely on the offensive,” said Mr Ghosn.

In addition to its ambitions in China, Nissan is aiming to increase its share of the biggest south-east Asian markets from 6 per cent to 15 per cent over the next six years.
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